Why Online Video Advertising?:

Video advertising on the Internet provides a tremendous opportunity for marketers, as its real time measurability and ability to interact with audiences is unmatched by any other form of media.  Online video advertising combines the best elements of television advertising and Internet advertising. Television advertising is an attractive medium as it has the ability to tell a story about a product or service within a video clip, leaving a lasting impression on the audience. Internet advertising is an attractive outlet for advertisers as it allows for interaction with the audience. No other medium provides the ability to communicate with a prospective customer instantaneously, convince them about them about the virtues of your product or service, all while delivering measurable results and a strong ROI.  

· Online video advertising is a powerful tool that combines the visual impact of TV with the measurability of online advertising.

· Video advertising has unparalleled interactive capabilities by providing clickable content.

· Online video advertising obtains excellent visibility as it is embedded within the video player and cannot be skipped. Additionally RevoTV’s technology can allow for multiple ad points anywhere within the content.

Why RevoTV?:

RevoTV is on the cutting edge of the emerging video ad market. Our company understands the needs of content providers, advertisers, and the audience when consuming online video. RevoTV’s technology can help monetize your inventories of video advertisements.

Advertisers using RevoTV’s technology can provide the following targeting options to their spots:

Target based on content type: When content providers upload content, each video file is tagged, which describes the video file’s subject matter. Consequently video ads can be targeted based on the content type. For example a video file about a car brand would result in an advertisement for the local dealership  (using our geotargeting tools) or aftermarket parts for the brand/model.

Target based on user profiles: RevoTV’s advertising system can be integrated into almost any content provider’s user database. Once integrated, this provides an immense opportunity to tailor advertisements based on the profiles of individual users. Consequently, each audience member will see advertisements tailored specifically towards him or her based on their user profile.  

Geotargeting: RevoTV utilizes technology that based on IP addresses can pinpoint the geographic location of each audience member. This information can be used to identify and display location sensitive video advertisements (such as the example of the local car dealership above).

RevoTV’s Video Player:

RevoTV creates a customized, branded video player for each content provider. The video player is advertiser friendly, allocating space for links, banners, and forms. RevoTV also enables video providers to insert multiple ads at predetermined intervals within their video content files.

Measurable Results:

RevoTV can provide measurable results for advertisers’ campaigns with the latest real time data. This ensures advertisers are using their ad dollars effectively. RevoTV’s VCMS can provide the following information in real time:

· number of video impressions
· demographic information about audience
· number of click throughs
· budget tracking